In 1966, Bud Bushnell established Genie Industries. During that time, he bought the manufacturing rights to a material lift which operated on compressed air. The name Genie came from the "magic in the bottle" that was utilized to raise and lower the hoist. This mechanism greatly impressed lots of clients and thus, the name was established.
Genie expanded operations and established itself into different new markets, since the need for work lifts and platforms grew. Over time, when the requirements for new machines to meet many applications grew, the company made itself recognized in numerous new markets. Like for example, Genie went into production with telehandlers, stick booms, light towers, man-lifts and articulated booms.
Genie decided to secure a partner who held the same values because of the economic recession in the beginning of the 2000s, when they partnered along with Terex. This company has a history obtaining equipment manufacturers throughout the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation within the workplace, it was decided to maintain the Genie brand name as part of the Terex Aerial Work Platforms. This was only decided after the initial few years following the sale. Therefore, all Genie equipment continue to be marketed under the Genie brand.
Genie takes pride in listening to their clients. The company is devoted to continually improving efficiency and quality and is also committed to lessening waste. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality machines.
The Bi-Energy and DC machinery offered by Genie provide emission-free, quiet operation even in the most delicate work settings. Where the machinery should be driven significant distances, such as within industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machine along with the power of a diesel-powered generator.
As opposed to any of the various kinds of aerial platforms, telescopic booms provide more horizontal reach overall. These machinery are great for limited access areas in construction and other industrial environments. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machines deliver the drive speed and supreme traction you require in order to travel around the work site and job area.